Dried Hibiscus (Zobo)
The packaging uses a food-grade paperboard cylindrical format, selected to protect the delicate dried hibiscus while giving the product a structured, premium presentation. The deep burgundy palette reflects the rich natural colour of hibiscus, while gold detailing and botanical line illustration create a refined connection to the ingredient. A clear front-panel hierarchy keeps the product name prominent and supporting information easy to scan. Sustainability was considered through material selection, with the paperboard format supporting the Recycle principle while providing the strength required for retail handling and product protection. The overall design combines natural product cues, cultural relevance and a contemporary presentation suitable for gifting and retail display.
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